The pioneer technologies owned by Mazda Motor Corporation have become a solid foundation for their superior quality vehicles. However, the self-boasting approach to advertising is long dead. In today’s Internet era, the digital generation is more apt to respond to satirical humor. So, to emphasize the selling points of Mazda Atenza, gone are rigid and serious expressions, and in their place is light-hearted self-deprecation that adapts the attitude and voiceprint of the younger generation to characterize the vehicle.

阿特兹所拥有的先锋科技,为它在各个方面,都赋予了极其优越的品质。 然而在互联网时代,自夸从来乏味而无人问津,轻松诙谐的自黑才为人们喜闻乐见。张弛有度的自黑,正是在网络中接地气的方式。因此我们将阿特兹人格化,用调侃的语气自黑自嘲,不仅正话反说地带出五大卖点,同时其天生优越的底气也不证自明。


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