The pioneer technologies owned by Mazda Motor Corporation have become a solid foundation for their superior quality vehicles. However, the self-boasting approach to advertising is long dead. In today’s Internet era, the digital generation is more apt to respond to satirical humor. So, to emphasize the selling points of Mazda Atenza, gone are rigid and serious expressions, and in their place is light-hearted self-deprecation that adapts the attitude and voiceprint of the younger generation to characterize the vehicle.
STORYBOARD for 15" TVC
TO A BETTERSELF – 15" TELEVISION COMMERCIAL