THE LEXUS LX + THE MARTIAN ONLINE POSTERS/POSM

Advertising blankets the world with peculiar strategies and ways of communication based on different regions. However, they are now being streamlined via global transformation. Through the developing of new technologies, shifting of mainstream consumers and changing lifestyles, boundaries between the advertising industry and other creative disciplines are becoming increasingly blurred. Instead of focusing solely on traditional means of getting the message across, such as television commercials and outdoor media, corporations now put more effort in engaging with consumers through digital information technologies. The interactive experiences of advertising, marketing and communication which rely on information technologies have undeniably brought more possibilities to the industry. However, a business cannot simply choose to use either traditional advertisement or digital production: To survive, businesses must now use both.