ES Museum (Wechat Interactive Campaign)
This digital campaign was launched on China’s most popular instant messaging app – Wechat – aiming to engage with the target audience and promote the Lexus ES. We chose the game clearance form for this digital campaign, inserting the selling points and hybrid nature of the car into each level. ES Museum engages with consumers in a relatively interesting way, with the ultimate goal being promotion. In the last part of this campaign, incentives were used to encourage consumers to participate in the non-mandatory lottery of Lexus, track the conversion rate, and collect potential customers' information for future reference.