THE BRIEF:
Create a buzz-worthy campaign for end-of-year festival season. For the Xmas/CNY festive season, Max Factor(MF) is collaboration with the New York Metropolitan Museum of Art (The MET) to launch a limited edition lip + eye collection under the “classic” concept.

APPROACH:
We are filtering the “CLASSIC” through 3 lenses: THE MET COLLABORATION / FESTIVAL OCCASION / PRODUCT TRUTH. Aiming to stand out among a sea of red with a new take on a classic.

CREATIVE: 

CELEBRATING THE ART OF A LIVING CLASSIC. (经典之美,不失我色)
Art doesn’t have to live on a wall, just as MF brought makeup artistry to everyday women’s lives. We celebrate art that is popular and recognized. Taken apart, remix, repurposed, beloved – A LIVING WORK OF ART. This festival season, MF X THE MET present a fresh take on a classic.

PROPOSED THE ARTIST FOR COLLABORATION WITHIN THE MET

ANDY WARHOL (SELECTED)

ANDY WARHOL (SELECTED)

KEITH HARING

KEITH HARING

ROY LITCHTENSTEIN

ROY LITCHTENSTEIN

PIET MONTRIAN (SELECTED)

PIET MONTRIAN (SELECTED)

Ask me more about how this kind of brief allow me to release the deep berried academism beast and wild soul inside me by any chance we have a chance to chat in person. :)


 

PROJECT ON–GOING
Currently crafting the execution materials (beauty and product key visuals / holiday packaging & etc … )