UNILIVER (KNORR) CHINESE NEW YEAR CAMPAIGN
This is the annual branding campaign for Uniliver Knorr. As not only a partner who understand chef as an occupation, Uniliver also treasures the input which chefs provided through out the years on their career path. The final outcome of this b2b video is the montage of different working scenes on Chinese New Years eve in 3 different restaurants. And the goal was aiming to trigger this particular demographic and create the sympathetic feeling and pride out of it.