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AN ART BASED CREATIVE ( aka a copy based art )

AN INDEPENDENT PRINTMAKER

A CITIZEN OF THE WORLD

AND A DOWN-TO-EARTH DREAMER

I am an utilitarian with INTROVERTED soul who was born and raised in China. At age of 16, I went to Canada to expand my education. Self perception, language, culture diversities, consumer behaviours, consciousness as well unconsciousness are things that I often give my thoughts to.

I was visual communication trained, nourished in advertising and business trained in branding. The past years of my career was spent learning the chops across the design/creative disciplines, providing different forms of solutions for different communication issues (ATL, BTL, Through-the-line, Digital, Interactive and Experiential).

I graduated from BFA Interdisciplinary Program at NSCAD University ( Halifax ), majoring in Design and Printmaking. For me it was all about bringing creative thinking into the realm of business and technology application; engaging clients at the level of business fundamentals; helping them develop brand solutions and produce human-centric innovations which connect people on a profoundly deep emotion level.

Aside from my practice, I enjoy the peaceful moment of the weekend afternoon crunching on the sofa for the classic movies or reading. I also feel passionate about Quantum Mechanics, Social Psychology, and Indian Pale Ale.

 

RECENT HISOTRY

Senior Creative
/BBH Shanghai
Feb 2018 – NOW

Freelance Senior Creative
/GTB / BBDO / NURUN / DENSU AEGIS NETWORK
[Toronto, Canada & Shanghai, China]
May 2017 – Feb 2018

Creative
/Saatchi & Saatchi [Beijing,China]
Dec 2015 – Apr 2017

Senior Designer
/United Design Practice [Beijing, China]
Feb 2015 – Nov 2015

Visual Communication Designer / Photographer
/NSCAD University [Halifax, Canada]
Jan 2013 – Jan 2015

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AWARDS

BRONZE
/One Show China Youth Creative Competition
Oct 2017

Shortlisted
/Cannes Young Lion (Film Category)
May 2016

Silver Winner [En Vain Baijiu Project]
/Graphis Competition
August 2015

Silver Winner [En Vain Baijiu Project]
/IDA Design Award [Graphic Design Category]
Jun 2015

Honourable Mention
/Nova Scotia Human Rights Commission
May 2013